Inside the Store

Red Label tea ¼lb

1911 price: 4½d

2001 price: 62p

Sainsbury’s Red Label tea is Britain’s oldest supermarket own brand, and although the blend has probably changed slightly over time, this is one of the few products for which we can be reasonably confident in making price comparisons across time. The 2001 price is slightly inflated by the fact that the pack size (125g) is bigger than the 1911 ¼lb (113.5g).

Also visit the store cupboard for materials to make your own replica packet.