Inside the Store

Chicken (small whole)

1911 price: 2s

2001 price: £3.75

The 1911 price list offers chicken at two prices: 2s and 3s, indicating that the birds were sold by size rather than weight. The price comparison is therefore quite a loose one. In 1911, chicken was quite an expensive meat, and roast chicken was a treat for Christmas and holidays. The introduction of broiler production from the 1950s made chicken more affordable. Chicken has increased steadily in popularity in recent years, with many people switching to poultry as a substitute for red meats.