Bloater paste

1911 price: 3d

2001 price: 43p

Bloater paste is a spread made from herrings that have been first salted and then smoked.  Potted meats and fish pastes were popular for afternoon tea, and exploited a inexpensive method of meat preservation.  The 1911 price is for own brand bloater paste, which was made in the firm’s factory from 1890 until the 1940s, which was packed in ceramic pots and available in a choice of large and small sizes.  The 2001 price is for a 75g jar of Shippam’s bloater paste.